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InLoop

 •  November 3, 2017

With more than 205 billion emails sent each day, email remains the go-to channel for associations in communicating with their members. Associations are getting more sophisticated in their use of email marketing, focusing on key themes such as marketing automation, mobile optimization, and the use of better data applications to customize the user...

InLoop

 •  July 20, 2017

While many modern marketers argue that newsletters are a dying art, the fact remains that countless associations rely on them as a primary means of communication with their members and subscribers. Even in today’s world of fast-paced social media updates, newsletters remain one of the most effective marketing tools at our disposal, when used...

InLoop

 •  June 27, 2017

In today’s connected world, more and more associations are turning to technology solutions in hopes of addressing business concerns while also maximizing marketing efforts. However, even with a variety of tools at their disposal, an overwhelming majority of associations fail to efficiently and effectively communicate with their members. This...

InLoop

 •  May 12, 2017

The goal of any marketer is to clearly and successfully communicate their message to customers, but the question is: how do you know what efforts are actually effective? Between email newsletters, social media posts, and a slew of advertising options, it’s all too easy to see marketing budgets increase without getting any actionable or tangible...

InLoop

 •  January 31, 2017

Finding the magic “formula” for B2B advertising has been quite the challenge for B2B advertisers. If you Google “B2B advertising,” you are likely find many advertising platforms that offer B2B advertising services, but are clearly primarily designed for B2C advertisers. In general, B2B advertisers have limited options when it comes to ways to...

InLoop

 •  December 1, 2016

By Tim Brown, Director of Strategy, Snap Agency – Conversion Optimization One giant mistake companies make when trying to convert people into customers from their content marketing efforts is thinking about it as a sprint. But the marathon of a content marketing strategy requires we don’t scare off possible customers and advocates completely by...

InLoop

 •  October 5, 2016

In today’s crowded B2B marketing landscape, marketers need to deliver what their audiences want before they even ask for it.Given the complexity of how audiences interact with digital and offline channels, B2B marketing is no easy task.In fact, almost every company has yet to fully discover the formula.However, every B2B marketer agrees that...

InLoop

 •  September 20, 2016

Establishing an effective B2B (Business-to-Business) marketing strategy is a challenge that even many experienced marketers have yet to fully solve. However, everyone agrees that data analysis is a part of the solution, enabling decisions to be made based on concrete evidence rather than assumptions. According to a study released by Forbes Insights...