Randall Reilly

Randall Reilly
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Randall Reilly

 •  November 1

This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making it difficult for carriers to maintain the status quo. As freight demand is once again on the rise, many fleets may need to expand to keep pace with the...

Randall Reilly

 •  October 31

As each year passes, more and more qualified and experienced drivers are approaching retirement. The industry has been hit with a shortage that is being exacerbated by truckers leaving the industry at a higher rate than they can be replaced. According to the ATA’s Truck Driver Shortage Analysis From 2015 (PDF), the average age of truckers is now...

Randall Reilly

 •  October 19

What does it take to be successful with your recruiting efforts? Drivers are always in high demand, but the need for quality drivers is becoming even more imperative now as the demand on freight continues to rise. Fleets have started buying more trucks to keep up that growing demand. So, what does an increase in freight demand and truck sales mean...

Randall Reilly

 •  October 12

You’ve done it. You’ve built what you deemed “the perfect marketing strategy.” But you’re not getting the results you want. Instead, there are leads leaking through the unseen holes in your lead generation efforts, and you can’t seem to pinpoint the issue. What is keeping your campaigns from being successful? It may help to be aware of the common...

Randall Reilly

 •  October 4

The competition between fleets over qualified drivers can be fierce. Fleets have tried everything from sign-on bonuses, higher pay rates, and even more time off the road to try and entice prospective drivers and gain a competitive edge. Over the past few months we’ve looked at a few possible solutions recruiters could embrace to secure more drivers...

Randall Reilly

 •  September 27

In How to Successfully Market to the Coming Generations (Part 1 of 2) we discussed how social media and native advertising are great ways to appeal to the up and coming millennial and z generations. Today we will cover a few more areas to focus on when targeting younger generations. Always think mobile first with your ads and content. Global mobile...

Randall Reilly

 •  September 14

Trying to nail down the best way to recruit truck drivers can be a tricky proposition. The world we live in is changing rapidly, and so is the way we communicate. Since the introduction of the internet we’ve seen a boom in technological advances and a shift in the way we live our lives. It’s just not as simple as it used to be. But truck driving is...

Randall Reilly

 •  September 14

An interesting shift is coming. As each day passes, younger men and women enter the workforce. They think and act differently than any generation that has come before them. When it comes to identifying a generation and who exactly is part of which generation, there is some back and forth and a few different opinions. For clarity, this article will...

Randall Reilly

 •  September 7

While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. But...

Randall Reilly

 •  September 7

Much like the rest of the world, farming is evolving at a very rapid pace. As we’ve touched on before in the article, More Farmers Are Online Than Ever Before, Are You Doing All You Can to Target Them?, technology allows marketers and original equipment manufacturers (OEM’s) to reach out to farmers in new and exciting ways. Technology and “smart...